About
Natália Nogueira — Medical Event Digital Operations
Thirteen years inside medical associations and conferences, now combined with marketing technology, automation and data.
I started where most event technology conversations never reach: the registration desk, the inbox full of speaker questions, the spreadsheet nobody could agree on, and the report the board needed by Friday.
Working inside medical associations taught me how a congress actually behaves. Speakers cancel. Documents arrive late. Numbers are requested at the worst possible moment. The programme changes twice in one week. None of that is unusual — it’s the job.
What changed is the technology available to handle it. Over the years I moved from managing those problems manually to building the systems that prevent them: registration structures, CRM and automation, campaign tracking, document workflows, communication journeys and reporting that people outside marketing can actually read.
Today I work with medical associations, scientific societies and healthcare organizations in English and Portuguese, as the person responsible for the digital side of the event — so the technology never becomes the problem.
“You Organize the Conference. I Build the Digital System Behind It.”
In short
- 13 years working inside medical associations and conferences
- Digital operations, marketing technology and automation
- Registration, speakers, communication, campaigns, check-in and reporting
- Bilingual: English and Portuguese
- Focused exclusively on medical and healthcare events